James M. Loretta

Born and raised in Mexico. Educated in Mexico and USA. B.S. - Marketing, Xavier University, Adv. Mgmt. courses, University of Miami. Resided and traveled extensively throughout Latin America and the U.S. Complete fluency in English and Spanish. Extensive contacts in private sectors throughout Latin America.
Strong suit: Deep understanding of US Hispanic and Latin American consumer. Excellent brand building skills based on solid marketing research.

Professional (1969-present, most recent first)

• Loretta Consulting Group - Director/Co-founder. With offices in San Diego, Laguna Niguel and Miami, this cross-border consulting firm specializes in assisting U.S. and Latin American countries in working together, as well as in researching and defining USA Hispanic markets. Jim's expertise is in producing quality, usable marketing information, by onducting high-quality studies using established qualitative and quantitative research methodologies.

• Loretta Marketing Group. – Founder/President. Market Research firm focusing on the US Hispanic and Latin American markets by conducting consumer and business-to-business research with offices in Miami, San Diego and Corona del Mar. LMG is an affiliate of LCG, assisting with marketing information expertise. In 4 years, it has grown 300% in sales with such clients as American Airlines, Ameritech Cellular, Anheuser Busch, BellSouth, Cerveceria Cuauhtemoc, Chrysler Corporation, Ford Motor Company, Gibson Greeting Card, Johnson & Johnson, Kellogg's, Marshalls, SBC Southwestern Bell and TJ Maxx.

Jim is nationally recognized as an expert moderator and project director in the US Hispanic and Latin American consumer markets, providing clients with key insights that are immediately actionable.

• Strategy Research Corporation. – Senior Vice President. Market research Firm specializing in the US Hispanic and Latin American markets. Responsible for all Sales and Marketing activities of the company and consistently increased sales and profits for over 12 years. Was responsible for selling and directing projects with such clients as: AT&T, Colgate, Coors, Kraft, Master Card, Quaker Oats, Sears, Pillsbury and Valvoline.

• Clark Equipment Company (Melroe Division). - Regional Manager. Heavy equipment manufacturer that supplied the agriculture, industrial and construction industries. Responsible for all business activities of independent dealers in Northern Latin America and the Caribbean regions. Had the #1 dealer in sales volume in the world for three years and increased market share overall by 35% in the region consistently for 3 years.

Other

Chapter Chair of QRCA, ARF, American Marketing Association. Presenter at numerous conferences including ARF, AMA, US Mexico Chamber of Commerce. Adjunct professor at University of Miami Business School, American Management School of Business (Thunderbird)., Founder of Men's Emmaus Retreats. Currently active on boards of St. Vincent De Paul Society and Camillus House. Active marathon runner and tri-athlete and serve as Vice President of Miami Runners Club. Vietnam Veteran, USARV 1970-1971