Richard D. Loretta

A self-employed business man serving clients with international business needs. Born in U.S., raised in Mexico. Educated in Mexico and U.S. B.A. - Economics, Chapman University; M.B.A.–Int’l. Business, Univ. Southern California; Adv. Mgmt. courses, Stanford, Mich. State U. Resided in Brazil, Mexico, U.S. Complete fluency in English, Spanish, and Portuguese. Effective and extensive contacts in private and public sectors throughout Latin America, especially Mexico and Brazil.
Strong suit: building strong international business relationships.

Professional (1965-present, most recent first)

• Loretta Consulting Group - Director/Co-founder. With offices in San Diego, Laguna Niguel and Miami, this cross-border consulting firm specializes in assisting U.S. and Latin American countries in working together, as well as in researching and defining USA Hispanic markets. Special emphasis on Mexico. We serve organizations which recognize a value for professional, experienced guidance as they pursue cross-cultural business. Clients have been AeroFon, American Airlines, Beneficial Finance, Best Western Hotels, Celanese, Cervecera Cuauhtemoc, Citigroup, Clark Equipment, Dupont, Ford Motor Co, Freemarkets, GE Capital, Grupo Modelo, Johnson & Johnson, Kellogg's, PEMEX, European Golf Tour, Pennoni Associates, Southwestern Bell, Square D, Telmex, T.J. Maxx, Marriott Hotels, 3M, Unilever, WD-40, Whirlpool, Woodward Clyde, and others.

• Clark Equipment Co. - As V.P. & Gen. Mgr. of Overseas Div., led business unit consisting of 4 wholly-owned subs. (Argentina, Australia, Brazil, Spain), 2 joint ventures, 3 licensees, and 4 regional marketing offices around the world. In 6 years, increased sales and profits in real terms, and gained market share.

As Sr. V.P.-Int'l. for Clark Equip. Credit Corp., managed captive finance co's. in Mexico, Brazil, & Australia, plus U.S. export portfolio. Also responsible for funding operations for Overseas subs. Asset responsibility grew exponentially, and ROA results consistently exceeded 1.5% in credit operations.

• Ford Motor Co. - Prior to promotion to corporate finance staff in Dearborn, MI, worked in Cost Analysis/Industrial Engineering management development program at Pico Rivera (Calif.) assembly plant. Completed MBA under company-sponsored scholarship, while working at Ford.

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