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Quantitudes TM is a unique marketing research methodology for rapidly evaluating and optimizing marketing concepts through hybrid qualitative and quantitative research techniques that allows clients to walk away with the results instantly.

How it Works:

A large group of respondents (from 24 to 108) are gathered in a focus group setting and given hand held numeric keypads for easy data entry. A facilitator/moderator administers 60 to 100 close-ended questions and resultant data is recorded and instantly seen on a computer behind a one-way mirrored client room. This session normally runs 45 minutes to an hour and 15 minutes (depending on the number of questions) and then respondents are given a 10-minute refreshment break.

Meanwhile, the facilitator and clients huddle and analyze the recorded data and are able to evaluate the various issues that were exposed to the respondents.

Group rejoins in focus group room and facilitator now becomes a moderator and for the remaining time (approximately an hour), digs deep into issues that were quantified and exposes the rationale as to why respondents scored the questions the way they did. Facilitator is equipped with an earphone that allows for instant communication with client during the qualitative session.

Key Benefits:

• The whole process takes approximately two hours.
• Client walks away with a print out of the quantitative portion and witnesses and has concurrent input into the qualitative portion.
• Quick decisions are able now to be made on a scientific basis, not just gut reactions.
• Research US Hispanic and Latin American markets with Spanish version, Cuantitudes TM

Ideal for:

• New product development
• Copy Tests (Purchase intent, Uniqueness, Need, Believability)
• Concept evaluation