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Testimonials
Loretta Marketing Group was instrumental in arranging,
conducting and compiling the results of top tier
customer triads for American Airlines in Latin America.
Thanks to Jim Loretta's interpersonal skills and diligence
we were able to identify areas for improvement and set
up a plan of action which will help us retain our loyal
customers. (Walkiria Soares, Latin America Project
Manager, American Airlines)
Jim Loretta and his team were an extremely valuable
partner to Kellogg's in driving the research process
which formed the strategic groundwork for a new
marketing strategy. Starting from "ground zero," where
Kellogg's had no previous historical research, Jim was
able to help us explore opportunities to better deliver on
un-met needs of the Hispanic consumer. Using leading
edge ethnographic encounter research, it allowed us to
experience first-hand how we fit in with Hispanic
consumers' lifestyles and what is important to them and
their families. As a result, Kellogg's is now developing
specific programs to deliver better products that better fit
these important consumers needs. (Scott Thomas,
Research Manager, Kellogg Company)
The Loretta Marketing Group has been a valuable partner
for us in all of our research needs. No matter how large or
complex any project has been Jim Loretta and his
associates have always completed the job effectively and
efficiently. (Scott Feldman, Director of Marketing, Pollo
Tropical)
Loretta Marketing Group has helped us in all key U.S.
Hispanic markets. We have been able to obtain pinpoint
accuracy in our creative messages. They provide quality
research with a quick turnaround time. We have
developed creative strategies that are on target as a
result of LMG. Their moderators know how to get the
information that clients need. (Heberto Gutierrez,
President, Inventiva Advertising)
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